Genre: Brand Identity // Packaging
This was a project to create a new identity and beer label design for the brand Pacific Pilsner.
The concept was to re-brand the beer to appeal to a younger audience, while still keeping it’s existing buyers of an older generation. I wanted to convey the fresh feeling of the Pacific Northwest, and I feel I accomplished this by using photography that I shot of surfers while in Tofino, BC. I added Hand-Lettering over the photography for an elegant craft-beer feel.
Applications: Illustrator CC, Photoshop CC